Huidong Bingyuan Shoes Co., Ltd., founded in 2005 and located in Dalingsub-district, specializes in the R&D and production of high heels, high-heeled sandals, and boots. Its core product category is silent fashion high heels, which has quickly gained market access with differentiated competitive advantages.
The company owns its proprietary brand "On feet & in love" (Trademark Registration No.: 36355511; International Classification: Class 25; Approved Commodities: shoes, boots and the like). It boasts a prominent international footprint — 90% of its products are sold to overseas markets, covering the United States, Germany, the United Kingdom, Saudi Arabia, Spain, France and other countries; the remaining 10% cater to core domestic regions including South China and North China.
With a 100% online-oriented sales model at its core, the company has established its own independent website. Meanwhile, it has settled on major cross-border e-commerce platforms such as Shein, Amazon, Walmart, AliExpress, TEMU, TikTok Shop and Alibaba.com, as well as domestic e-commerce High Heel Sandals platforms including Tmall, Taobao, 1688 and Xiaohongshu (Little Red Book).
Backed by a professional R&D team, three standardized production lines and ample ready-made inventory, the company is well-equipped to efficiently fulfill large-volume orders. It allocates 30% of its annual sales revenue to brand-related initiatives and actively participates in key industry Slingback Heels exhibitions such as Shanghai Modish Shoes Exhibition and CHWE Cross-border Footwear Exhibition.